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LG today announced the start of sales of the world’s first OLED TV with 4K (3840 x 2160) resolution. Available in 77- and 65-inch screen sizes (models 77EG9700 and 65EC9700), LG 4K OLED TVs boast the very best display technology currently available — a curved panel composed of organic light-emitting diodes in Ultra HD quality. LG 4K OLED TV, highlights the superiority of OLED over conventional display technology, providing a viewing experience that is nothing short of amazing. Simply put, it is the future of television.

LG 77EG9700

LG 4K OLED TV employs an advanced panel developed by LG Display which features LG’s proprietary Four-Color Pixel WRGB technology. With 33 million sub-pixels working to produce the most lifelike colors and infinite contrast ratio, viewers will feel like they’re watching the real thing. With richer, brighter and more natural hues, the self-lighting pixels also guarantee deeper blacks and its fast response rate helps the TV render motion flawlessly without flickering or blurring.

“LG 4K OLED TV is the pinnacle of technological achievement and a new paradigm that will change the dynamics of the next generation TV market,” said Hyun-hwoi Ha, president and CEO of LG’s Home Entertainment Company. “As the next evolutionary step in display technology, OLED will play a major role in reshaping our industry…

Continue reading: LG's 4K OLED TVs To Be Available For Preorder

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